BeLocal St. Croix Valley

Discover Local Favorites in your hometown!

Welcome! We’re here to help.

When it comes to advice you can trust, who better to hear from than long-time community residents? With BeLocal, there’s no need to wonder where longtime residents go for fun, food, shopping, activities, and more.

Take a peek inside the latest issue for words of wisdom and smart suggestions from true locals.

Starting over in a new hometown is never simple.

But through BeLocal, you can easily explore local living at its finest. Check out the articles below to learn more about some of the best “hidden gems” the community has to offer.

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Meet Your Publisher

Geneva Eilertson

Geneva Eilertson

Geneva Eilertson is the local owner and publisher of BeLocal St. Croix Valley. She spent her first eighteen years of life growing up in Woodbury and has had great fun delving more deeply into exploring the St. Croix Valley with family and friends in her recent years. Summers were spent boating on the St. Croix River and picnicking in the park in downtown Hudson where priceless and special memories were made. After obtaining a Marketing Degree from University of Minnesota, she moved back to this community as it has a special place in her heart.

What motivates Geneva is strengthening local businesses! She finds great fulfillment in connecting local business owners and promoting them through the local BeLocal magazine and social media. Geneva is a dog mom to Enzo and a foster mom to dogs through Coco's Heart Dog Rescue. She loves staying active through weight lifting and hiking in state parks.

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