The Power of Print + the Reach of Digital

Power of print + reach of digital graphic

Print media is our bread and butter – a prime source of satisfaction for thousands of new movers every month who receive our free guide in their mailbox. We deliver community insight to our readers but also provide an impactful marketing platform for local businesses wishing to connect with their area's newest consumers – and we know this impact reaches even further when digital marketing joins the mix.

We believe in cross-platform advertising so wholeheartedly that we have an expert team dedicated to digital marketing services, known as Hyport Digital. We combine the traditional charm of print media with the limitless possibilities of digital advertising to level up the outreach efforts of our magazine sponsors.

Go ahead and call us the one-stop shop for small business marketing.

Captivate Ideal Clients

Print media is a hands-on experience. A beautifully designed magazine with custom, locally focused ads catches the attention of readers and leaves a lasting impact. The physical nature of print ads increases their personal connection, improving brand recall and trust.

While print serves as the initial attention-grabber, digital tools such as retargeting and personalized landing pages nurture potential customers along a sales funnel. The result? Higher conversion rates and increased revenue generation for our advertising partners.

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Boost ROI and Conversions

Print and digital advertising together deliver a powerful one-two punch to drive conversions and get the most out of an advertiser’s return on investment (ROI). QR codes, custom URLs, and interactive elements on print ads lead our readers seamlessly from the physical world to the digital, opening the door to warm leads and instant conversions.

Stack this on top of digital marketing efforts – custom display ads that “follow” local consumers from webpage to webpage as they surf the internet, for example – and ad campaigns with BeLocal meet maximum impact. Plus, the trackable metrics of digital advertising enable our sponsors to better understand customer behavior and refine their overall marketing approach for even greater results.

Print + digital campaigns lead to 24% higher ROI than single-channel campaigns. (Direct Marketing Association)

We not only believe in the power of combining print and digital, but we have an entire digital marketing team that allows each of our clients to easily and effectively implement cross-platform campaigns to get in front of locals.

It’s clear that integrating print and digital advertising is the winning strategy to elevate our clients’ presence, engage their local audience, and drive meaningful results.

Do you want to unlock the full potential of your marketing efforts through print and digital offerings? Partner with BeLocal and Hyport Digital to make it happen. Connect with your local publisher today!