5 Reasons You Need Video Marketing

woman on video

You need a video marketing strategy if you want to...

When in need of a cooking tutorial, a product review, or the inside scoop on your next vacation spot, where do you turn? If you’re like most American adults, you click straight to YouTube. The reason we flock to the popular video app is incredibly simplistic – as a user, we prefer to watch a video to educate ourselves on a specific topic (and see it in action). Video is a highly accessible form of media. The videos are also often free, and thanks to SEO, easy to find within seconds of searching the web.

Video marketing is becoming one of the best tools companies can use to be seen as a trusted resource in their field. It’s also a great way to connect with potential customers, both locally and around the world. Especially if your company is newer to the scene, taking advantage of video content can increase your chance of being discovered by your target audience, boost your ROI, and help you gain relevance in your market.

It really doesn’t matter what industry you’re in, the benefits of video marketing are endless. Because content is easier to share in video form, social videos are shared 12 times more than images and text combined. Keeping all this in mind, let’s dive into the five main reasons your brand should explore video marketing today.

You need a video marketing strategy if you want to...

1. Increase Brand Awareness

Electronic devices (phones, tablets, laptops, and televisions) are often used to unwind. Many people even multitask by watching video content while cooking, exercising, or knocking chores off the to-do list. If you want your company to remain relevant, posting videos on YouTube, Facebook, and Instagram is paramount to getting on a customer’s radar. What’s more, these social platforms know users prefer video content, therefore your videos will organically be displayed more prominently in a user’s news feed versus text or image posts.

2. Boost ROI

This statistic alone should convince you to get started on videos: After watching a branded social video, more than half of consumers make a purchase, according to Tubular Insights. More than half! This can be one of the easiest ways to boost conversions and connect with potential customers. You can tell a story with videos and bring people on a path to become loyal buyers.

3. Connect With Your Customers

Videos are a great way to humanize your company and its leaders. Marketing through video establishes not only a voice to your brand, but also a trusted face as well. Whether you’re providing tips, showcasing a product, or talking about your company culture, consumers feel more connected and trusting of your company with this kind of face-time. Videos especially bring newcomers in, leading to buy-in with your brand.

4. Show Up on Mobile

Pardon the pun, but videos and mobile devices go hand-in-hand. But really, are you more likely to watch a YouTube or Facebook video on your desktop, or on your phone? These social apps show trends of mobile users increasing, as well as video content. By getting your brand into the hands of your target audience and also in the way they’re most likely to see you, you’re boosting traffic to your website and increasing sales.

5. Optimize For SEO

Did you know Google owns YouTube? It’s true! So posting video content on YouTube will also increase your SEO rankings on Google and boost your company’s relevance among users. Be sure to add SEO-friendly copy in your video titles and descriptions – drop in those keywords and keyphrases! And don’t just stop there – take advantage of the video categories by affiliating with the correct industries to help users find your content. Conduct some key phrase research to understand trending topics in your industry and help you tag appropriate subjects you could be missing. And don’t forget to link back to your website!

Video marketing can be a fun way to interact with your existing clients and get your company’s name out there for potential customers as well. If you’re still not sure how to get started, contact our N2DIGITAL team of digital marketing consultants today.