13 Things Small Business Advertisers Need to Know About New Movers
Moving to a new home is exciting, but also a prime opportunity for businesses looking to connect with fresh customers. Every year, millions of Americans relocate, opening doors for brands ready to reach them at the right time.
Tools like BeLocal’s print and digital approach can help businesses target new movers with precision and build lasting relationships. According to research by Porch Group Media, here are 13 things every business should know about new movers.
- A Massive Market
About 40 million people move every year in the U.S., which means businesses constantly lose and gain potential customers.
- Huge Spending Potential
New movers collectively spend more than $150 billion annually on home-related products and services.
- Rapid Initial Spending
New homeowners typically spend around $9,700 within the first six months on essentials, upgrades, and services.
- Early Outreach Wins
Reaching movers before competitors do can make them five times more likely to become long-term customers.
- Car Purchases Spike
New movers are 90% more likely to buy a car within their first year in a new home.
- Promotions Work
Gift certificates or special offers—like free oil changes or home services—are especially effective at grabbing attention.
- Response Rates Are High
Targeted offers to movers can see response rates as high as 12%, outperforming many traditional campaigns.
- Address Updates Aren’t Perfect
Many movers don’t report their new addresses, so data accuracy is crucial for reaching the right people.
- Movers Are Open to New Brands
Roughly 90% of new movers are willing to try new products and services, making them a highly receptive audience.
- Timing Is Everything
The typical window between identifying a likely mover and the actual move is about 2.5 months, perfect for targeted print campaigns.
- Financial Services Shift
Nearly half of movers switch banks or financial services, and many research options well before moving.
- Movers Need Resources
Moving is stressful: 72% report significant stress, and 70% wish they had more guidance—presenting opportunities for helpful content or services.
- Cost-Effective Customer Acquisition
Because movers actively search for new services, targeting them can lower acquisition costs while building long-term loyalty.
New movers aren’t simply people changing addresses. They are ready, willing, and actively spending. Want to tap into this market in a meaningful way? BeLocal is your go-to resource, a beautifully curated coffee table-style guide full of trusted local recommendations. From restaurants and services to shops and experiences, it’s a reference movers will turn to again and again, making your business part of their new neighborhood story.